What is product photography?
Product photography is everywhere we look and everywhere we go. Scanning the web or looking at magazines, brochures, and outdoor advertisements, we’ll often see products for sale and different types of product photography to advertise it.
Photography is so important in selling products. Images are crucial to supporting the company brand and converting sales.
As an example, consider online shopping. You are looking for a new camera bag for your gear. You visit your favorite online camera store where you have bought before. If the website you are looking at only has a written description of the camera bag, but no actual photos, would you buy anyway?
Chances are that most people would not. Product photos are proof of the product’s characteristics.
Most shoppers look at product photography first and then read the description to confirm if the product is right for them.
Product photography tells you a lot about the product from size, shape, color, and even how it is used.
There are many different types of product photography. Here is a list of the most common:
Simple Studio Product Shots: Product photography is hotter than ever, and the reason is simple. In our world of online shopping, where millions of products sold online, there’s a great need for good, clean, product photography.
White Background Photos: The white background is more common than any other background and there are several reasons for this.
- Using Scale to Show the Size of the Product: Creating scale is a photography approach that defines for the viewer, how big or small a product is. It allows the shopper to view how the product looks and is used.
Product Grouping: Group product images are a way to demonstrate options to the buyer. These can be a collection of women’s make-up that might include multiple variations on the products in the group or the same product that comes in variations.
Products and Lifestyle Action Shots ‘In-context’ product photographs show the product used in a manner they were designed for.
Studio Setups: Many products are shot in the studio and the primary reason is total control. You can place your product in a position to photograph it and not be concerned with the wind blowing something over.