Visual Branding
Case Studies
Sean Caughron
Background – Meet Sean Caughron, the dynamic force behind a new venture that kicked off in January 2024 as a Vistage Chair. His mission? To mold and nurture the next generation of business leaders right in Ventura County, CA.
Treatment – We rolled up our sleeves and plunged headfirst into the marketing jungle armed with our trusty SWOT analysis. And boy, did we unearth some gems! Turns out, Sean's digital presence was in dire need of a little TLC. So, what did we do? We brought out the big guns: top-notch photography, videos that demand attention, a website so sleek you can't help but click around, and SEO tactics that would make Google proud.
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Solution - We didn’t just stop at surface-level changes. We cooked up a custom-made package that waved its magic wand and transformed Sean's brand identity from "meh" to "heck yeah!" Picture this: visuals (photos, videos, logo, etc.) that pop, a website smoother than butter, and an overall vibe that screams "Business genius at your service."
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Technolene Inc.
Background - Technolene Inc., a frontrunner in managed IT services, recognized the imperative need to rejuvenate its digital footprint. Seeking a holistic rebranding approach, they turned to us, aiming to magnify their visual narrative for maximum captivation and conversion.
Technolene's website fell short of delivering the visual impact required to mirror its extensive expertise and authoritative standing in the industry.
Treatment - Embarking on a thorough analysis, we pinpointed crucial areas in need of enhancement. Professional photography, captivating video content, intuitive web design, and robust SEO strategies emerged as the focal points for elevating Technolene's digital presence.
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Solution - We meticulously curated a comprehensive package that underwent a metamorphosis of Technolene's brand identity. From arresting imagery to a seamlessly user-friendly website, we equipped them with the tools necessary to showcase their IT prowess and instigate heightened client engagement.
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Grosslight Insurance
Background - Grosslight is a partner of PCF Insurance Services, a rapidly growing full-service consultant and brokerage firm headquartered in Salt Lake City with more than 70+ locations across the country. In 2021, post pandemic, Grosslight realized as they were updating their website, they also needed new headshots of their 30+ employees. However, Covid was still a concern.
Treatment - After meeting with Grosslight's internal marketing team, we agreed that the best course of action is to have their SoCal employees, who work remotely, come in to my studio for a short session over 3 days. Overall, 28 employees schedule over 3 days in order for their employees and ReneeFarias.com could stay Covid Compliant.
Client Review - "My company hired Renee to do all of our employees updated headshots for our new company website and we were very pleased with not only how the images turned out, but most importantly how easy Renee was to deal with. He was extremely accommodating to some of our scheduling needs as we had about 30 employees from all over LA, Orange and Riverside counties that needed to be coordinated to come to his studio. It was a great location that was easy to find and made it easy to get everyone in and out quickly and efficiently. I would highly recommend and we will continue to use him for all of our photo needs for the company going forward." – Google Review
Care Fast Urgent Care
Background - Care Fast Urgent Care is an urgent care practice in Burbank, California, that offers diagnosis and treatment for the non-life-threatening illnesses and injuries that interrupt our daily lives. The Care Fast team contacted ReneeFarias.com during the process of developing a new website. Once we visited with their web developer, the need was clear, in that Care Fast needed photos of staff and lifestyle corporate branding photos to show the team at work and facility photos.
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Treatment - After meeting with the Care Fast Team, it was discovered that other than lifestyle corporate branding photos to show the team at work and facility photos. A video showing the exterior of the building and the parking area was needed, in order that patients would not be confused about where to park and where to enter. For this parking dilemma, the answer was a drone video to facilitate the visual explanation which lives on the home page.
Solution - We created facility, employee, and lifestyle images to include a drone video of the exterior.
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Client Review - "One of the best decisions we made for our business was to hire Renee and his company for our business photo needs. The quality of his work and his service was outstanding, not to mention his balance of professionalism and friendly personality. It was great working with Renee and would definitely recommend him for all corporate and business photography needs. Renee is always willing to offer advice and connect you with the right people as well." – Google Review
Gently Guided
Background - Gently Guided is a Senior Living Placement Advocate based in Pasadena, CA that offers concierge consulting for loved ones of seniors needing to be placed in a safe and peaceful living environment. The marketing and communications director for the company reached out to discuss new visual content for and new website launch happening a few months out.
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Treatment - After meeting, it was discovered that lifestyle corporate branding photos to show the team at work, and new video content for the website and other marketing was needed.
Solution - Creation of new visual content in photos and videos for the client wrapped up in one session day.
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Process CleanUp
Background - Process CleanUp help business owners, entrepreneurs and their teams realize they CAN clean up ANY current process and implement NEW processes to have a totally Simpler, Faster, Better operation and lifestyle. The owner Bruce Carnohan contacted ReneeFarias.com during the process of developing a new website. The need was clear, in that Process CleanUp had old images that did not translate the team mentality the company uses to achieve a Simpler, Faster and Better Operations for their clients.
Treatment - After meeting with Mr. Carnohan, it was discovered that team lifestyle photos were needed to show the team meeting and planning aspect of what they do for their clients. Along with the team working as a unit.
Solution - We created lifestyle imaged with the owner and staff that told a brand story for the website.
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Client Review - "Renee and his team did an excellent job in the pre-planning, execution, and delivery of the goals for our Visual Branding Shoot at Carnohan Process Solutions, Aka. processcleanup.com"
Venn Negotiation
Background - Business Negotiation Strategist, Christine McKay, author of “Why Not Ask? A Conversation About Getting More,” has worked on behalf of numerous small and mid-sized companies and negotiated with many of the Fortune 500. After hiring a marketing firm, Ms. McKay contacted ReneeFarias.com to assist with the development of the visual content required to take her brand to new heights.
Treatment - While meeting with Ms. McKay, it was discovered that branded lifestyle portraits were needed to use in marketing and the new website in order to cause intrigue and engagement. Along with lifestyle portraits, new business headshots were also desired in the same branding scheme and color arrangement.
Solution - We created lifestyle images that tell a brand story and new corporate headshots of Ms. McKay.
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Client Review - "Renee was amazing at easing my nervousness and capturing amazing photos! Everyone, including me, loves them!! I'll definitely be using Renee's services again!" – Google Review
Gracie Ruth - LinkedIn Specialist
Background - Ms. Ruth is a dedicated LinkedIn Marketing Specialist who helps to develop her client LinkedIn Profiles in order to cause inbound engagement. While working on her new website, she had a desire to create new Branded Headshots that would live on her website and social media accounts.
Treatment - After meeting with Ms. Ruth, it was discovered that some lifestyle portraits would increase her website engagement and cause a viewer to complete the online form on her website. Her goal was to gather information on her form and schedule consultations with her potential clients.
Solution - Created branding lifestyle images to tell an active brand story of Ms. Ruth.
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Client Review - "Renee Farias is an incredibly talented photographer. I had the pleasure of having him as the official photographer of the #LinkedInLocal Pasadena event back in February 2020. He has captured perfectly some of the top moments of the event. He has a great eye to capture the exact emotions. Renee defines professionalism and competence. His work product is extraordinary. He's easy to work with, fun to work with, and the final product that far exceeded my expectations. I would encourage anyone looking for professional shots to reach out to Renee and his team. I know they will be beyond pleased."
Tax Relief Pros
Background - Attorney Montserrat Araujo is a legacy tax attorney. She has a team of people who work diligently to help clients with all types of tax issues. The issue was that her website needed to be revamped to tell more of a branding story. After hiring a marketing firm, she contacted ReneeFarias.com to assist with the development of the visual content required to take her brand to the next level.
Treatment - After meeting with Ms. Araujo and her marketing team, it was determined that new headshots (individually and group) of each team member was required. Along with this, it was important to
incorporate lifestyle branding images and corporate videos and case study videos to tell a complete story of what the firm does and who they can help.
Solution - We created headshots of all employees, lifestyle images and 5 videos for marketing purposes.
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Client Review - "Renee and his entire team were consummate professionals. The money we spent on having him scout the venue, makeup and hair artist, as well as take all the photos he did, was well worth it. He created a polished and flawless look that truly represents the essence of my practice and team. Can’t recommend him enough!"- Google Review
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