What is Branding?
Branding is more than a logo, colors, and fonts. Your visual identity is made up of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your own brand?
What is Brand Photography?
Brand photography is a library of professional images that represent your business visually and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Maybe you’ve had a branded headshot taken before for your LinkedIn profile or website about page, and while a beautiful, professional headshot is important, it’s just one piece of the branding puzzle. To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking the best across all your marketing material over time.
WHY BRAND PHOTOGRAPHY IS SO IMPORTANT?
As a Los Angeles Photographer, my goal is to make your brand photography relatable to your target audience and to humanize your brand.
82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. This isn’t to say that these photos are just for your social media profiles, or that they should all include you, but to point out that people want to connect with other people, relate to others and see the face behind the company.
Now I know what you’re probably thinking about having your photo taken... like EEEKS, and as someone who does not like to have their photo taken, I hear you! But I’ve realized how important it is that people know who I am. So, from one very non-supermodel business owner (Los Angeles Photographer) to another, I can assure you that it’s doable, not as scary as you think, and totally worth it!
When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality as something tangible, achievable and desirable.
As a Brand Photographer in Los Angeles, my goal is to gather as much information from my client to develop a creative treatment that will be congruent to the marketing goals of my client and therefore creating effective brand photography in Los Angeles, or worldwide.
Looking for a Brand Photographer in Los Angeles, or Los Angeles Photographer? Click here and let’s schedule a chat.
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Renee Farias Photographer
Chinatown Los Angeles, CA 90012
By Appointment Only: M-T 10:00 am to 8:00 pm Fri 10:00 am to 6:00 pm Sat 10:00 am to 2:00 pm
The photography services I offer are Brand Photographer in Los Angeles, Commercial Print Photography, Advertorial Photography, Slice of Life Photography, Lookbook Photography, Lifestyle Advertising Photography, Swimwear Photography, Fashion Blogger Photography in Los Angeles, Fashion Photography in Los Angeles, Actor Headshot photography in Los Angeles, Corporate Photography, Realtor Headshots in Los Angeles, Business Headshot Photography in Los Angeles, Film Analog Photographer, Personal Branding Photographer in Los Angeles and LinkedIn Profile Headshots in Los Angeles.