Why Your Professional Network Might Not Want to Hear from You
Are you feeling frustrated that your social media and marketing efforts aren’t producing the results you were hoping for? Are your analytics indicating that people are spending a minute or two on your site before leaving? You might be crafting your messages incorrectly.
If you want to increase engagement and receive more inquiries, here are some tips that will help you create better content.
It’s Not All About You
Speaking to someone who makes everything about themselves is exhausting – don’t be the person who doesn’t know how to engage with others. When you’re building a personal brand, it can be difficult to not make it all about you, but it’s absolutely necessary to strike a balance. This is why you need a content strategy. Along with publishing promotional content and social media posts, it’s also important to provide your network with value. See your online platforms as a positive resource for customers and your business network, this will help you develop an effective content strategy. Creating a content calendar will also ensure that you’re being consistent.
Be a Problem Solver
How can you help others? The more you come across as a problem solver, the more people will want to engage with you. Basically, your network wants to know what’s in it for them. When crafting your social media and marketing messages, put most of the focus on your audience. The more your audience feels they can relate to you, the easier it is to build long-term connections.
Show Some Empathy
Your audience wants to know that you understand their needs. By showing empathy, you also prove that your solutions cater to the specific needs of your audience. Why do people follow influencers on social media? Because they provide value and understand what their audience needs. Creating engaging content and social media posts means stepping into your client’s shoes. If you don’t feel you know enough about your audience – ask them!
Increasing engagement and connections doesn’t have to be complicated. You just need to consider what you personally value most in communication and apply it to your personal brand.
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