Personal Branding Mistakes to Avoid on Social Media

While you don’t need to use social media, the reality is, it’s one of the easiest ways to promote your personal brand in a creative and engaging way.

It’s also often one of the first interactions a potential client or employer will have with you online, so you want to be sure you’re using it to your advantage.

To ensure social media doesn’t work against you, here are a few mistakes you need to avoid as you grow your personal brand.

Mistake 1: Leaving irrelevant or embarrassing content on your profile.

If you haven’t done so, now is the time to go through each of your online profiles, clearing away anything that could damage your reputation or give people the wrong impression about you.

Mistake 2: It’s all about you.

Yes, your social media profiles are meant to promote your personal brand, but this doesn’t mean every post should also be about you. What value do you offer to those who choose to follow you? What type of content would they like to see that’s also relevant to who you are and what you do?

Mistake 3: It’s not really about you.

Social media is great for sharing engaging and interesting content, but keep in mind that it’s still a