Updated: Jun 22
Visuals have the power to transform your personal brand completely. No joke, unless someone is legally blind, they are drawn to your visual content before your brand message. Visuals (photos and videos), help your audience connect with you on a deeper level and create more trust. Not all personal branding photos are created equal though – there are a few key elements that ensure they hit the right mark.
They’re Created By a Professional
If you want the rest of the world to take you seriously, your personal branding photos need to be high quality, which means you need the help of a professional. Yes, you could certainly get a friend to help you or take the photos yourself. However, do you know how to use lighting to your advantage? Will the photos have the necessary artistic flair you need them to? Do you know how to edit them? Investing in a professional photo session is a must if you’re serious about using your personal brand as a marketing tool.
Any good set of personal branding photos are branded. This doesn’t mean they include a logo. It means the color scheme, background, and your outfits are on point with your brand. Your photos are a visual representation of your brand and should fit in with what you’re presenting to potential customers.
They Have Meaning
Anyone can take a photo but when it comes to personal branding photos, they need to have a purpose and meaning. Your photos should tell a visual brand story that your audience can relate to. This is once again one of the main reasons why it pays to hire a professional photographer for the job.
If you are concerned about affordability or don’t feel comfortable in front of the camera, there are options available. Most photographers have a variety of packages to cater to different budgets and it’s their job to make sure you feel completely comfortable in front of the camera. With a little research and taking the time to find a photographer who matches your personality, there’s no reason not to take professional personal branding photos.
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