Updated: Jul 12
If you’re a small business owner, you’ve probably toyed with the idea of booking a personal branding session at one point or another.
Personal branding sessions are a great way to create a collection of images that you can use on your website, social media profiles, and all your marketing material. They’re designed to show the world what you’re all about.
How do you know whether it’s right for you though?
5 Questions to Help You Decide on a Personal Branding Session
1. What Business Do You Have?
It’s highly unlikely that you run the type of business that wouldn’t benefit from personal branding photos. People want to know who’s behind the brand, but it doesn’t stop there. These sessions will also provide you with photos of your offices, products, services, and more.
2. What Do You Hope to Achieve?
Whether your business is new, or you’ve been operating for several years, you need goals. Having professional images at your disposal makes it that much easier for you to market yourself as well as your business, ensuring you reach your goals.
3. Do You Have a Personal Brand?
If you currently don’t have a personal brand, scheduling a shoot is one of the best ways to get clear on it. Before your shoot, you will need to sit down to figure out your style, vision, mission, and personal story. Everyone has a personal brand – a photo session simply brings it to life and gives your business that human touch.
4. How Are You Marketing Your Business?
What platforms or tactics are you using to tell people about your brand? And when last did you compare what you’re doing to your competitors? The reality is that however you choose to market your business, images are going to play a critical role. And if you want to stand out, you’re going to need to go beyond stock images. If you’re using stock images, it’s time to book a personal branding session.
5. When Last Did You Update Your Photos?
Do you currently have headshots and photos of your business? If so, when last did you update them? Would someone still be able to recognize you if they saw your photo and then met you in person? Do your business and product photos still look like they belong in this era?
The bottom line is that a personal branding shoot is right for every professional, whether you’re running and growing a business or simply freelancing.