Creating a Successful Personal Brand on Instagram – What You Need
From product brands and photographers to influencers, Instagram is one of the best places to create some buzz. However, to be successful on Instagram, you need to stand out. If you want to use this popular brand to build and grow your personal brand, there are a few basics you’ll need to get right first.
Your Insta Strategy
Before you can start creating content and gaining followers, you should have the following in place:
- Objectives. What do you want to achieve by starting this account? By being clear on your goals, you’ll have a better idea of the content you should create.
- Audience. Who is your ideal target audience? Spend time getting to know what makes them tick – this will also help your content strategy.
- Niche. What is your unique selling proposition? You can’t be everything to everyone, so choosing a niche is key.
- Schedule. How often will you be posting? Have a basic schedule in place that you can start building on.
Instagram Tips for Personal Branding Success
If you want followers to trust you and start engaging with your brand, you need to be authentic and consistent. From the tone you use in your copy to your branding visuals, make sure that your followers can instantly recognize you and your content.
Use the Right Hashtags
Hashtags are important because they’ll increase the visibility of your content. Get creative with your hashtags, make them specific, and ensure they speak to what your personal brand is all about. You should also spend time doing a bit of research to pick up on trends and find inspiration.
Show Them Who You Are
Instead of using a logo as your profile picture, opt for a professional headshot instead. Every entrepreneur and influencer needs a few professional photos that highlight their brand personality and style. These headshots are ideal as profile photos and can be used as Instagram posts too. Your followers want to know what you look like.
Get involved in your online community by sharing and liking content that you find interesting or that you know your followers will enjoy. By being more involved and engaged, you start building real connections with your Instagram community. Just don’t go overboard.
Go all the way with each of your posts. Include high-quality images, the right hashtags, location tags, and clear calls to action. Make each of your posts as detailed and engaging as possible if you want to stand out. It also helps to get your followers involved every now and then by asking for their opinions.
Instagram can be one of the best platforms to give people an inside look at what your personal brand is all about. Keep it interesting, stay consistent, be authentic, and you’ll be insta-famous in no time at all.
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