Building a Personal Brand – A 6-Step Guide
Updated: Jun 16, 2020
A personal brand is essential for both entrepreneurs and freelancers alike but where do you start? If you have access to the internet, it’s possible to start building an audience and growing your brand.
Your brand is what will distinguish you from your competitors and help you create a lasting first impression that will turn into profits. By having a strong personal brand, you also increase trust and authority, which is what people look for when wanting to do business with someone.
A Basic Guide to Building a Personal Brand from Scratch
Here are some simple steps to follow if this is the year you want to build your personal brand.
Step 1: Create an Authentic Persona
What are you all about? What are your values and what do you want to bring to the world using your passions and skills? These are some of the questions you need to ask yourself when you first start defining your personal brand. Once you’ve put this key information together, you can start creating your brand mission and messaging.
Step 2: Define Your Ideal Client
As much as you may want to appeal to everyone, not everyone will be your ideal client. To create an appealing personal brand, you need to define your ideal client. Knowing exactly who you’re targeting is a part of what will help you stand out. To help you define your target audience, create a client profile that includes demographics, pain points, and desires.
Step 3: Outline Your Offer
Now that you know who you’re targeting and what your brand is all about, you can start creating your offer. Your offer is what’s going to help your customers solve a specific problem or address one of their pain points. Be sure that you can position yourself as a specialist when creating an offer. You don’t want to make vague promises, you want to show clients that you’re capable and can add value to their lives.
Step 4: Create a Personal Website
If you want to build a strong personal brand, you’re going to need a solid online presence. Once a potential customer finds out about you, they’re going to perform an online search, and what they see at that point is important. Your website should have engaging content that speaks to what you offer, customer testimonials, high-quality graphics that include photos of you, and links to your social media profiles and blog.
Step 5: Develop a Content Strategy
To start engaging with your target audience, you’re going to need to keep adding value to their lives, which is why you need a content strategy. Having a content strategy in place ensures you’re being consistent and are continuously positioning yourself as an expert. This is where you can get creative and produce interesting content that keeps new and existing clients coming back for more.
Step 6: Partner with Others
The more you can get your name out there, the better. To increase your visibility, you’re going to need to publish your content on the right platforms and partner with the right people. This means seeking out PR opportunities, writing guest content, and speaking at public events. You can also look at hosting your own events that will help you build a community.
Building your own personal brand is powerful and can take your career as an entrepreneur to a whole new level, provided you have a strategic approach in place.
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