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  • Renee Farias

8 Ways to Look Your Best for Your 2023 Personal Branding Photos

Your personal branding photos are there to make a lasting first impression, so planning what you want to wear and how you want to look is something worth spending time on.

And if you’ve never been in front of a camera for personal branding reasons before, you may be wondering where to start – these tips are designed to help.

1. Make It Fit. There’s nothing quite as flattering as a tailored outfit, one that fits your shape and length perfectly. Loose clothing will only make you appear wider and an outfit that’s too tight will create stretched lines.

Personal branding photographer in Los Angeles | Renee Farias Photographer

2. Bring In Your Personality. A personal brand is, well, personal, so you want to consider what makes you unique when choosing an outfit. You want an outfit that is professional but also lets your personality shine through, so think about what that happy medium might be. But, above all else, wear what you love!

3. Color Instead of Patterns and Logos. Sometimes, being true to yourself means you want to wear bright colors and this is perfectly fine. However, it’s better to wear a bright blouse than one with very distracting patterns or pinstripes. It’s also best to not go with a lot of neon – you still want to be the main focus of your photos.

4. Consider Brand Colors. Another tip that will help you choose the right outfit is to consider your brand’s colors. Find a way to work those colors into your outfit, even if it’s just one item, to create a more cohesive brand aesthetic.

Best Branding Photographer in Los Angeles | Renee Farias Photographer

5. Add Depth. If you are feeling a bit self-conscious about being in front of the camera, opt for darker colors. Darker tones will hide any lumps and bumps by adding more depth.

6. Choose More Than One. Depending on the length of your photoshoot, you may have the option to bring along more than one outfit. In fact, this is recommended because it gives you a greater variety of shots that you can use throughout the year and across different platforms.

7. Don’t Forget Your Neckline. Have a long neck? Opt for higher necklines such as a boat neck. And if you have a shorter neck, deeper necklines are best. For everyone else, you can’t go wrong with a V-neck or scooped neckline.

Commercial Photographer in Los Angeles | Renee Farias

8. Make a Statement. If you would prefer to wear solid colors but still want to add an element of fun to your photos, ACCESSORIZE! A scarf, necklace, or bowtie can be just the thing your outfit needs.

And if you want a few ideas to start with, browse through your photographer’s portfolio or head to Pinterest for some inspiration.

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