Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing.
Your personal brand is a valuable asset and one that should be honed on a regular basis. There is a lot of competition out there, especially online, which is why ongoing learning is so essential.
Here is a list of books you should add to your personal branding reading list for 2021:
1. Branding Pays: The Five-Step System to Reinvent Your Personal Brand
Written by Karen Kang, this book outlines the branding methodology used by top business schools as well as several Fortune 500 companies. Many of these concepts are based on those used by the marketing firm that launched Apple. If you want to become one of the best candidates in your field in 2021, this book will show you how to refocus your skills.
2. Reinventing You
In this book, Dorie Clark will show you how to use your strengths to define your personal brand and build recognition in your industry. This book is particularly useful for those who have already created a personal brand but want to get on the fast track to success. Find out how to align your passions and skills with your professional goals.
3. Building a Story Brand: Clarify Your Message So Customers Will Listen
This New York Times bestselling author takes readers through the elements that make up powerful stories. In this book, you will learn to transform your definition of who you are, what you do, and the value you bring to the table. Find out what story points your customers will respond to and how you can use your story to create a unique and persuasive branding messaging.
4. Crush It!
Want to turn your passions into a living in 2021? This is the book for you. Gary Vaynerchuk uses his personal experiences to show you how to pursue a career path that you love. As they say, if you love what you do, you will never work a day in your life. Discover how to use the web to make your personal brand stand out.
5. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
If you believe in the power of word-of-mouth marketing, you should definitely read Talk Triggers by Jay Baer and Daniel Lemin. In this book, you will learn how to create better conversations using differentiators and real-life examples.
6. One Million Followers
Standing out online amongst countless competitors can be difficult, but it is possible. Author, Brendan Kane, consults for several Fortune 500 corporations, as well as a number of celebrities. Discover how you can expand your reach and ensure your message is heard using tried and trusted techniques.
7. This Is Marketing: You Can’t Be Seen Until You Learn to See
Seth Godin is a firm favorite in the branding and marketing world, which is why this book is too. The stories we tell are at the core of what marketing is, which is the key concept in this book. Seth outlines how you can use marketing to better solve other people’s problems while building your brand at the same time.
Get inspired and set the tone for a successful year with one or all of these recommended reads.
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