6 Tips for Creating a Visual Personal Brand That Stands Out
You can always shape a personal brand using words, but it’s visuals that really make the biggest difference. It’s what helps you tell your story without having to say a word.
Whether you are just getting started with your personal brand or you want to take it to the next level in the coming year, here are some tips that will help.
1. Spend Time on a Mood Board
Before you start planning the specifics of your visuals, start with a mood board. This will provide you with a more accurate look and feel for your personal brand, making it easier to create a consistent online profile. You can also share your mood board with your photographer.
2. Schedule a Custom Photoshoot
Stock photos are only going to get you so far. It’s only a matter of time before someone notices you’re using the same images as other people. A personal brand, is, well, personal, so your photos should be too. A custom personal branding photo session is an investment, one that will serve you well for years if you select the right photographer and take the right photos.
3. Mix It Up
To get the most out of your personal branding session, create a shot list. To do this, consider where you want to use your images and what type of content you want to create. This way, you can get a good mix of headshots as well as candid shots that incorporate elements such as your office, hobbies, products, or even your team. The point is to also show people who you are as a person, not just what you do for a living.
4. Think Before You Edit
When you invest in professional personal branding photos, your photographer is going to dedicate some time to editing. Once you receive your photos and are ready to post them, think twice about editing the images even further. Not only is this an inaccurate representation of your photographer’s work, but too much editing can make your photos look disingenuous.
5. Create a Memorable Website
It doesn’t matter whether you run a business with several employees or you’re a successful freelancer, it’s highly recommended that you have a website and an eye-catching one at that. This is also the perfect place to start using your new photos.
It’s never been easier to create a website either, especially when you can choose from platforms such as Wix and WordPress that work with pre-made templates. Just make sure you customize the template according to your mood board and keep it updated.
6. Build a Content Plan
The final piece of the visual puzzle is to create engaging, visually appealing content consistently, which is why it helps to create a content plan. This way, you aren’t just posting whenever you remember to. With a content plan, you know what you’re going to post and when and can even schedule the content to go live whenever you want it to. Don’t forget to use your new set of images here too.
Having the right visuals is essential if you want to build a successful personal brand and these tips are a good place to start.