Updated: Jul 12
A successful personal brand is one that has stories attached to it – stories are what people connect with.
Your personal branding stories will add personality to your photos and marketing materials and they provide you with content ideas for blogs and social media posts.
If you’ve just started building your personal brand, here are the avenues you can take when creating your stories.
1. Your Family
While your family isn’t necessarily involved in your business, they are a part of your life and your story. Your family played an integral role in getting you to this point and maybe they still provide you with essential support. Finding ways to include snippets of where you come from gives others some background on who you are and what you stand for.
These don’t need to be detailed or intimate stories if you don’t want them to be. Sharing some of your background with your audience simply makes you far more approachable in person and in business.
2. Your Business
This is the most obvious topic and will make up a lot of your branding content. In this area, you can share what you do, how you run your business, and what happens behind the scenes. This will give potential customers a better idea of what they can expect if they work with you.
3. Your Passions
Your hobbies and passions are another topic you can cover to bring your personal brand to life on and offline. How you like to spend your spare time adds to your story and gives your audience something to relate to.
4. Your Community
If you’re someone who is actively involved in their community, add this to the stories you tell. Showing you care about making a difference in the lives of people around you humanizes your personal brand. It’s also a good way to spread the word about community initiatives.
5. Your Inspiration
What are the things that drive you to get out of bed every morning and do what you do? This could be personal practices you incorporate into your life or people you look up to. And you never know when these stories could inspire others, which is why they’re also worth telling.
Using these topics alone, you can easily develop months’ worth of personal branding content to promote yourself online.