The start of a new year is always the ideal time to reassess your personal brand and make some changes. Your personal brand tells people what makes you unique and why they should do business with you.
A lot can change in a year. To make sure that your brand is still distinct and memorable, here are five steps you can take to give it a minor (or major) refresh.
Step 1: Re-Evaluate Your Progress to Date
The first step is to get honest about how much you have achieved over the year. How many of your goals have you achieved and have any of them changed? Re-evaluate where you want to be in the next year (or five years). From there, map out the steps that need to be taken to achieve those revised goals. Keep your strengths in mind when revising or setting your goals to make them reasonable and achievable.
Step 2: Decide Whether Upskilling Is Necessary
Often, when we set new goals, we realize we need to upskill them in order to achieve them. In the end, regardless of your reasons for wanting to upskill, there is no way it won’t benefit you. If you have limited time and budget available, focus on upskilling in areas that offer the most short-term benefits first. From there, you can fit in additional learning and upskilling that will benefit you over the long term.
Step 3: Connect
One of the best ways to refresh your personal brand is to connect with like-minded individuals. This could be in the form of a mentor or networking groups in your area. Connecting with other professionals opens the door to new opportunities and can inspire you to make additional and necessary changes to your personal brand.
Step 4: Ask for Feedback
Unsure about whether the changes you are considering make sense? Ask for feedback from other professionals you trust. Better yet, ask a more experienced professional in your industry for honest feedback about your goals and whether they feel you are taking the right approach. Just remember to use discretion when receiving feedback – you don’t need to take and implement every bit of feedback you receive.
Step 5: Find a Good Balance
Personal brands are not just about the work you do and the clients you help, it’s also about you as a person. To hone your personal brand, it’s important to find a good balance between work and other interests outside of work. Plus, when it comes to creating your brand story, it’s important to include your passions and interests if you want to create a more personalized story.
By starting with these five steps, you can re-evaluate and refresh your brand from a firmer, more structured foundation, ensuring you get closer to achieving each of your goals for 2021.
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