Updated: Sep 23, 2020
Your personal brand is a combination of your experience, skills, and personality. It’s important to promote your personal brand, but how do you know whether you’re doing enough to get your name out there.
Here are some simple tactics that you can implement today that will help boost your personal brand.
1. Clearly Define Your Brand
If you want to stand out, you need to get specific about your personal brand. What are you known for? What are you passionate about? What areas do you focus on? The more specific you can be, the better. For example, say you love being active is too general. Saying you’re an avid mountain biker is much more specific. Review your current brand description and decide whether you could get more specific.
2. Be Consistent
If you have a presence on more than one online platform, make sure that you’re sending the same message across them all. This means using the same headshot, graphics, and bio across the web. If you’ve taken the time to create social media profiles, make a point of being active on a consistent basis – this proves your reliability and increases trust in your personal brand.
3. Share Your Expertise
You’re an expert, so make sure you’re sharing your knowledge. Along with adding content to your blog and social media pages, find any industry-related websites and platforms you can contribute to. If you do have your own blog, make sure that you’re updating it on a consistent basis. If you struggle with this, create a content calendar that can help you stay on track. Not only does this give you the opportunity to showcase your expertise, but it helps drive additional traffic to your website too.
4. Engage with Your Followers
If you’re not networking, your personal brand won’t grow nearly as much as it could. If you haven’t been taking the time to engage with your audience off and online, now is the time to change that. Find out about networking events in your area or participate in discussions online to show your audience and followers that you’re engaged. The more authentic your engagements are, the better it is for your brand.
5. Find Speaking Engagements
If you feel comfortable speaking in front of a crowd of people, keep an eye out for events and potential speaking engagements in your area. Showing up in person helps build rapport with your audience, plus you get to network afterward. Before attending any events, make sure that you have professional headshots and marketing material in place – you want to give people something to remember you by. If you don’t have professional headshots or haven’t updated your images in a while, now is a good time to do so.
Spending time on basic tactics such as these will strengthen your personal brand and help you stand out in your sector.
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