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4 Things That Can Make or Break Your Personal Brand

Updated: Jul 12

So, you’re planning to spend more time on your personal brand this year. The last thing you want is to put in months of effort only to discover you’ve been making some basic, avoidable mistakes.

With the right approach, a personal brand can be powerful and grow your business and career in ways you never thought possible.

Let’s look at some of the most common mistakes to avoid, ensuring your brand only goes from strength to strength in the coming year.

1. Failing to Find a Balance Between Positivity and Authenticity

Staying authentic is key to having a successful personal brand, but there is also the issue of positivity. Many of today’s influencers and personal branding stars are not afraid to get real and let people into their experiences and feelings – there is nothing wrong with this. However, if your online presence and content are lacking in positivity, you could start losing a lot of traction.

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2. Being Unavailable

Just how engaged and available are you to your customers, potential business partners, and employers? Do you answer questions, provide feedback, and answer emails in a timely manner? Being available, within reason, is another factor that can either boost your brand or keep you from success.

3. Not Acting with Integrity

Telling people what you think they want to hear is not the way to make your personal brand stronger. Honesty, integrity, and keeping an open mind are all key to growing your personal brand in an authentic and natural way. It’s fine to have your own opinions, provided you are respecting yourself and the opinions of others. People value honesty coupled with respect and a willingness to learn and be open to new ideas.

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4. Failing to Pay Attention to the Details

You might be so focused on getting your message out there that you forget about the smaller details, your visuals being the most important detail. Yes, first impressions still matter, which is why it’s important to evaluate your images, colors, and any other media that you’re using. Are your photos professional? Do they tell your brand’s story? Are you creating a cohesive image across all platforms that people will link to your brand? Creating a good first impression and prioritizing how you present your brand will also make a massive difference to how successful you are.

By paying attention to these basic factors, you are already well on your way to building and growing a successful personal brand in 2022.

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