Updated: Jul 12
Personal training is bigger than it ever was, but it’s also a competitive space. If you want to stand out and attract more clients, shooting a few personal branding photos can make all the difference.
If you’ve been toying with the idea of working with a professional photographer but still aren’t sure, here are a few reasons why you should make the investment.
1. Show Them Who You Are
Hiring a personal trainer is, well, personal. Your clients want to feel comfortable around you and graphics can really help tell the story of who you are – they help you develop a personal connection with a potential client before you even start working with them.
Personal branding photos not only showcase your personality, but your training style too, allowing potential customers to get a better sense of what they can expect.
2. Build a Media Library
Chances are, you do a lot of online promotions. And if you want your content and posts to stand out, you need some eye-catching graphics. A personal branding shoot provides you with a variety of images that you can use online and in any printed marketing materials.
Having these images also shows that you’re a professional who takes their brand and business seriously.
3. Attract Your Ideal Client
Every personal trainer is different and won’t appeal to every client looking to improve their health and wellbeing. With the right photos, you are more likely to only interact with the right clientele, which should help get you more bookings, more often.
These photos should help potential clients envision what it would be like to train with you – this is the art of personal branding storytelling.
4. Illustrate Your Online Training
If you’re like most other personal trainers, virtual training became a big part of your offering following the COVID pandemic. If you’re still offering virtual training, professional photos can help illustrate your training style and a few of your exercises without people having to watch an entire video.
As you can see, investing in personal branding photos as a personal trainer is a sound and logical investment, especially if you see yourself in this industry for a good few years to come.