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4 Personal Branding Tactics to Take Into 2023

As a professional, you already know the value of a personal brand. It can open doors for opportunities throughout your career, but only if you use it to your advantage.

Honing your personal brand means continuously establishing yourself as an expert and enhancing your trustworthiness.

To help your take your personal brand up a notch in the coming year, here are a few tactics to focus on:

1. Put Yourself Out There Regularly

When you get yourself in front of your target audience as often as possible, you are seen as more reputable. This doesn’t just have to be on social media either – even though this is a powerful tool.

Attending networking events, giving press interviews, and offering insights as a lecturer are all ways that you can be seen and heard more often.

As time goes on, the point is to have people recognize you without you having to try as hard.

2. Maintain Your Website

When potential clients search for you online, they should find a website that’s eye-catching, engaging, and speaks to who you are.

Use your website to tell people more about what you do and what you stand for. It’s also the perfect platform for sharing interviews, your work, and links to your social media accounts.

And if you’ve recently scheduled a personal branding photoshoot or plan to do so next year, be sure to add some of the shots to your site.

3. Reach Out to Other Websites

Personal brands are built on stories, so it’s important to find new ways to share your stories.

This could be on social media but reaching out to reputable business publications and blogs that are related to your industry also makes a huge difference.

An intriguing story is memorable, and the more people are intrigued by your story, the higher the chances they will want to do business with you or at least mention you to someone who would.

4. Build Your Relationships

Marketing will only get you so far. How you work with your clients is what will keep them coming back and the referrals rolling in.

Haven’t heard from an old client in a while? Give them a call or take them out for a cup of coffee. It’s the little gestures that stick in our minds.

A successful personal brand is made up of many parts, but you need to keep moving if you want to stay ahead of your competitors.

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