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4 Easy Ways to Add a Touch of Personality to Your Personal Branding Photos

Updated: Jul 12

Your personal branding photos might be geared towards promoting your skills and services as a professional, but if they don’t have any personality, you’ll easily lose your audience.

When you make your personal branding photos your own, they stand out and give your customers an idea of what it would be like to work with you. People want to create authentic connections and unique branding photos can help you do that.

To help you make the most of your upcoming shoot, here are some tips to consider:

Business and Personal Branding Photographer in Los Angeles | Renee Farias Photographer

1. Think about how you want people to feel

What are some of the traits that people usually associate with you? Are you always optimistic? Do you have a knack for making people feel calm in stressful situations? These are the kinds of traits you want to base your photos on. Think about how you want people to feel when they encounter your personal brand as a starting point for your shoot.

2. Focus on your primary expertise

Because content is an important part of building a successful personal brand, you want to make a list of the topics you’re an expert on. Not only will this help you develop authoritative content that promotes your brand, but it will also give you a few themes to work with during your shoot. You can even rope your passions and hobbies into this exercise too. For example, if you love eating out, you can shoot your photos at one of your favorite restaurants or coffee spots.

Personal Branding Photography for Realtors | Renee Farias Photographer

3. Know your brand’s colors

If you haven’t already, decide on a color palette for your brand. This will guide aspects such as your outfits for your session and any props you may want to use. Your images will also all have a more cohesive look and feel, which is great for social media posts.

4. Start your session right

On the day of your personal branding shoot, you want to show up in the right frame of mind. Once you get in front of the camera, you need to feel relaxed, well-rested, and ready to let your personality shine through. In the days leading up to your shoot, get enough sleep, stay hydrated, and practice stress management. And if you’re feeling nervous on the day of your shoot, let your photographer know so that they can find ways to make you feel more at ease.

All that’s left to do is to have fun, which will automatically bring your personality out during your session.

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