Updated: Jul 12
Personal branding photos are a sound investment, one that can level up your reputation instantly.
However, you need to know how to maximize the process of taking and utilizing your personal branding photos to make them worthwhile.
Here are some tips to guide you.
1. Choose a Versatile Location
Take your time when choosing a location for your shoot. Ideally, you want to choose a location that will allow you to create multiple stories. For example, a downtown location might give you access to interesting street art, a coffee shop, and a library, all of which can be used to create different personal branding stories. When scouting locations, consider your outfit ideas too. You should be able to select a new outfit for every location you choose, which will give each story more context.
2. Use a Variety of Images from Your Shoot
If you’ve scheduled a traditional personal branding photoshoot and not a mini session, you will have a wide selection of photos to choose from. Before you start selecting images, make a list of where you want to use your photos. You will probably find that different sets of photos are better suited to different platforms. It’s ok to choose different photos, provided they each touch on the core values of your brand and your story.
3. Schedule and Use Your Photos
Get the most out of your shoot by making a clear list of where and when you will be using your new photos. You don’t need to upload them all at once, but make sure you are using them on the platforms you’re most present on. You can start by updating your website and creating a content and social media calendar that will allow you to promote the rest.
Remember to create a backup of your photos and to update them every few years as you and your personal brand evolve and change.