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3 Ways Personal Branding Photos Can Take You from Good to Great in 2023

Updated: May 1

Personal branding is not a new topic, but does a personal branding photography session really make a difference to your reputation and business?

If you’re in two minds about whether or not you should schedule a session with a professional photographer, here are a few things to consider.

1. How Professional Does Your Business Currently Look Online?

Many customers will encounter your personal brand and business for the first time online – what type of first impression are you making? Grainy, poorly-lit photos will not give you the positive feedback you’re hoping for, leading potential customers to competitor sites and social media profiles instead. Professional photos can have a powerful impact without you having to say a word – not at the start, at least.

Best Personal Branding Photographer in Los Angeles | Renee Farias Photographer
Commercial, Advertising and Branding Photographer in Los Angeles | Renee Farias Photographer

2. Are You Appealing to Your Ideal Client?

Consider the fact that you follow certain Instagram accounts because the photos appeal to you. The same applies to customers who are looking for your products and services. Having professional photos on your website and social media pages can make all the difference to who you attract because it gives people insights into who you are and what it would be like to do business with you.

3. What Are You Posting Online and How Often?