Once you’ve selected your photographer, it’s time to start planning out your outfit(s) for the photoshoot. This is a crucial element of the shoot overall because, as we all know, what we wear is a way of expressing who we are and what we do – visually.
Consider Your Brand Colors - This photoshoot is specific to your personal brand, which is why you will want to take all colors related to your brand into consideration when planning your outfit(s). Even if you don’t necessarily want to wear the exact colors within your brand, you will want to make sure there is some cohesiveness between the colors you wear and your brand.
Style According to the Message You Want to Project – Personal branding photos are a way to show people a little bit about you and what you’re all about, in a snapshot. When planning out the outfit(s) you’re going to wear keep that messaging in mind. For example: if you’re a creative person with a creative role/business, opt for pieces that are colorful and unique as opposed to clothing that is conservative and formal.
Wear What You’re Comfortable Wearing – Seriously! You want to show up as your best, authentic self for your photoshoot. If you select pieces that you’re not comfortable wearing that will show through in the images. Make sure the outfits you are putting together make you not only look great but FEEL your best self. You should be able to move around freely, pose easily, and breathe!
Ready to schedule your personal branding shoot? Don’t forget to take the time to find a photographer with a style that appeals to you and one with personal branding experience.