Updated: Jul 12
The way that some influencers have built up a loyal following of thousands of fans is impressive. Even more so when they’re able to do it within a few months of joining a platform.
This type of success is hardly ever random though. By getting a few basics right, influencers are able to develop a strong online presence that brings them great success.
You can apply these basics to your personal brand too.
Here are three lessons from social media influencers that you can apply to your personal brand.
1. Having a Niche Does Matter
The reality is you can hardly ever be everything to everyone. Identifying your niche is one of the first steps to developing a stronger personal brand. In doing so, you also prove to your target audience that you’re an expert in your chosen field, which will give you more credibility. To find your niche, write down a few things that you love to do. How do you do it better than others?
2. People Love Stories
Stories are directly linked to authenticity. People love stories and by giving them a story to relate to and connect to you, it’s much easier to build stronger relationships with potential clients and business partners. Your story should be a combination of your expertise as well as a few things that make you, YOU. It shouldn’t be all professional – give people some insights into who you are.
3. Make Them Remember You
The final thing that social media influencers do really well is to communicate and engage with their target audiences often. Naturally, whatever you put online should be relevant to your brand and be of interest to your audience. Don’t just post for the sake of posting, make it matter and make sure it stands out – high-quality graphics really help with this.
By keeping these three lessons in mind, you can build a much stronger personal brand this year.
If this is the year you want to exceed your sales numbers, it’s the right time to schedule a personal branding photo and video session consultation.