If you have read my previous blogs, then you know how often I discuss lighting at a photoshoot. It is very important! It is key to experiment with different lighting angles to decide what is best. Lighting can affect the mood of the image. Depending on what emotion you want to evoke, it is important to choose lighting that is conducive to that atmosphere.
Here are some quick tips:
Fitness: Fitness photography is one of the most common among male models. The lighting and shadows should complement the model’s physique and accent the muscles. Lighting from above often does the trick.
Fashion: Of course, in fashion photography, the clothes are the focus. The lighting needs to show off the uniqueness and colors of the outfit. It is important that it positively portray how the clothing fits and hangs off of the model.
Note: It is good to make use of the outdoors and use natural lighting! Just remember it is best to shoot during the “magic hours,” which are the hours just before and during sunrise and the hours during sunset.
Posing is often more limited for male models. However, like with a female model, it is important that they mesh well with the photographer. The photographer should be open to giving some direction but still allow the model to have creative freedom. This compromise will often result in a more creative and natural shot. A natural shot is the ultimate goal, as it will more likely be relatable and engaging to the consumer.