Accessory Advertising is common in the commercial world, and I would like to dedicate this blog to the jewelry, bag and other accessory designers in need of some guidelines. Photography is necessary to brand and sell your product, and the following guidelines will give you an idea of what it takes to get the ideal photo. Keep the following advice in mind before you book your photographer, so that you know the proper questions to ask and have an expectation of what the standard of work should be.
Before the Shoot
This is the time to get a sense of your budget, expectations and requirements before meeting with the photographer. It is common knowledge that 50% of the work takes place before the actual shoot. Take your time and be thorough during this preparation phase. Develop a sensible budget. Know the expectations you will have going into the shoot. And remember this quote by Benjamin Franklin, “If you fail to prepare, prepare to fail.”
While meeting with a photographer, get a sense of their working style and don’t be afraid to bounce ideas off of them. Their experience can benefit your project!
At the shoot
Here are the important things both you and the photographer should be focusing on during the shoot:
· Set the mood with the proper background. Whether it is a simple white background, or something more colorful and intricate, the mood needs to complement the essence of the product. Who is the target audience? How is this product supposed to make them feel? Determine the mood and background off of these questions.
· If you are using props, make sure that they do not overshadow the product. The purpose of a prop is to help tell a story and explain the use of the product.
· Think strategically about your angles, as they add excitement and interest to the product. Angles shape the way the product is perceived. They add personality and branding to the shot, making the viewer more interested.