Black and White Photography / by Renee Farias

When planning out your next campaign, why should you opt for black and white photography? Sometimes it is great to switch things up and go outside of the norm. Black and white photography exudes character and adds a timeless quality to a photo. If you are considering taking a more artistic route for your next campaign or project, explore the benefits and aspects of black and white photography. This blog will cover these benefits and aspects, so that you can have a clear understanding of this type of photography. 

By lacking color, black and white photography allows the viewer to focus more on the subject(s) of the photo. This, in turn, creates more of an emotional connection between the viewer and the subject(s).

Black and white photography also brings out more of the artistic qualities of the photograph through its use of light and tone.

o   Without color as a distraction, there is more of a focus on the lighting aspect. It is important to note the shadows and to be aware of their artistic capability.

o   The tone of the photograph refers to the various shades of gray. The contrast in shade draws more attention to the shape and lines of the subject and its relationship to its surroundings. This relationship adds character and a storyline to the photograph. The overarching goal is to evoke thought and emotion in the viewer. The type of thought and emotion can vary depending on the purpose of your campaign.

If a person is the main subject of the photo, make sure the photographer is aware of exposure in order to capture the skin beautifully. Black and white photography diminishes the appearance of skin imperfections and can wonderfully depict various skin tones. You want to prevent a washed out or shadow look.

It always helps to refer to previous experts. In terms of black and white photography, one of the best is Ansel Adams, who famously explores tones and contrast within his black and white landscape photography. Take a look at his portfolio and make notes of the aspects you like. This will help you shape your own vision.

You don't take a photograph, you make it. – Ansel Adams

In black and white photography, you have the artistic ability to control the tone, lighting and overall mood of the photograph. By knowing the tools at your disposal, you can make the most of your photoshoot. Whether your goal is to sell a product, build brand recognition etc., black and white photography will give you that unique and personal twist that is essential for any successful campaign. If you have any questions or would like to schedule a no-obligation consultation, please contact me!