When you think of a fashion blog, you probably think of a blog that mainly focuses on looks and style. Although the appearance and images of a fashion blog are obviously important, the blog still needs to have a vibrant and likable personality. You need to be relatable in order to build a strong following. This, in part, comes from blogging about what you are passionate about. Be true to your voice and don’t try to be someone you are not.
You also need to make an effort to build your social media presence, which is significantly important and can either drastically hurt or help your blog. In this day and age, social media is so vital to a fashion blog’s success. Your complete online presence includes both your social media handles and your blog. This means that you must consistently update them with the best possible content. If you are a fashion blogger, you have to have an Instagram. There is no question about it. You need to make sure that your Instagram is up to par with your blog. This is done mainly in part by acquiring some quality photos. By having a popular Instagram, you can build your brand and gain the exposure you need to be a successful blogger.