Listen up cosmetic companies! Beauty photography plays a key role in marketing your brand. While it is best to hire a professional to accurately and beautifully shoot your product, it is important that you are aware of the following guidelines before you book your photographer. These guidelines can even apply to dermatology products such as acne medicine.
Let’s start with the energy of the photograph. Before anything else, there needs to be a great chemistry between the photographer and the model. The model should exude confidence and intimacy that will draw in the viewer and allow them to trust him or her. Once the model is trusted, the product is trusted. The result can be very powerful. This connection, along with proper lighting and framing, will produce that money shot!
Angles are a crucial part of showing off the product. I’m sure you have heard people mention their “best side” before getting their picture taken. Well, that same mindset applies here. You want to play with various angles and capture the model’s “best side.” This is going to make your product look its best. Angles will help your photo express elegance, gracefulness, etc.
The final images should have just enough (but not too much) retouching. Retouching is like icing on a cake; it is not the most important part, but will make the image look that much better. Generally speaking, this means that the model’s skin should look smooth and blemish free. All frizz and out of place hair should be removed as well.